Rewire cravings: How hypnosis and RTT help you take control
“One session with Capucine has allowed me to reduce my pizza cravings significantly. I’ve lost 5kg since my session.”
You know that moment when the cravings hit. Sometimes at night, sometimes during a stressful moment during the day. The chocolate bar in the cupboard that suddenly feels impossible to ignore. The quick vape break you promised yourself you would stop. The glass of wine that feels like the only way to unwind after a long day. We've all been there.
Cravings can feel like they take over before you even have time to think. Many people believe this means they lack willpower or discipline, but that isn’t true. Cravings aren’t a sign of weakness. They’re a subconscious response that once served a purpose. Often, to help you cope with stress, overwhelm or uncomfortable feelings.
Understanding what cravings really are, and why they feel so powerful, is the first step to changing them. Hypnotherapy, including Rapid Transformational Therapy (RTT), can help make that change easier and longer-lasting by working directly with the part of your mind that drives the craving in the first place.
This often leads to a more sustainable shift in behaviour when compared to methods such as tracking and accountability coaching (although, when combined with RTT, those modalities can be incredibly powerful).
What cravings really are
A craving is your brain’s way of saying, “I need something to feel better.” That message may have been learned years or even decades ago.
For example:
Food might have offered comfort during stressful times - a client of mine associated pizza with comfort because his parents used to order pizza after hard weeks.
Smoking may have helped you feel confident or calm as a teenager.
Alcohol might have become a shortcut to relaxation - many of my clients turn to alcohol after having a first child, as a way to "quickly unwind and fall asleep once the kid is in bed".
These patterns are stored in the subconscious mind, becoming automatic. So even when you know something isn’t helping, another part of you still believes it’s the answer. This is why people often feel stuck in a loop of wanting to change but ending up repeating the same behaviour.
Why willpower alone doesn’t last
Most people try to manage cravings through control: no sugar in the house, no drinking during the week, deleting apps that lead to compulsive scrolling. These strategies can help for a while, but willpower is limited and often insufficient. If a craving is linked to emotional need (like stress or loneliness), logic rarely wins. When you’re tired or triggered, that old subconscious pattern can quickly take over.
Real change happens when you address the craving at its source: not by fighting it, but by teaching the subconscious a new way to respond.
How Rapid Transformational Therapy (RTT) can help
Hypnosis is a calm, focused state where your subconscious mind becomes more open to new perspectives. In this relaxed state, you can explore the craving without judgment and begin to understand what it’s really trying to do for you.
Through hypnosis, you can:
interrupt the automatic “urge-to-action” cycle
create new, healthier associations
strengthen self-control and confidence
learn to respond to emotions in more balanced ways
Many people describe it as finally feeling they have a choice again, rather than being pulled toward behaviour they no longer want by an outdated mind-programme.
What makes RTT different
Rapid Transformational Therapy (RTT) builds on the power of hypnosis and combines it with techniques from psychotherapy, neuroscience and cognitive behavioural therapy. The focus is not only on reducing the craving, but also on uncovering why it developed in the first place.
Cravings are often connected to early experiences. Maybe food brought comfort during childhood. Maybe smoking helped you feel accepted. Maybe alcohol offered escape from overwhelm. In RTT, these root causes are explored gently and safely. Once the emotional meaning becomes clear, it’s much easier to release it and build new patterns that genuinely support your wellbeing.
This process often helps people let go of old beliefs like:
“I need sugar to cope.”
“This helps me relax.”
“I can’t handle stress without this.”
RTT helps rewrite these beliefs into new ones that give you calm, control and confidence. And it does that quickly, often in 1-3 sessions only.
What to expect in an RTT session for cravings
Every craving is unique, and every session is unique because every person is unique. But a typical RTT session for cravings might include:
relaxing into a focused, hypnotic state
exploring the memories behind the craving’s emotional roots
understanding what your mind was trying to protect you from
releasing patterns that no longer serve you
reinforcing new, empowering beliefs through a personalised transformation recording, usually listened to for 21–30 days
Some people notice a change straight away. For others, the shift builds gradually as the mind learns the new response.
Common cravings hypnosis and RTT can support:
sugar and emotional eating
smoking and vaping
alcohol
caffeine
technology or social media
comfort eating or snacking
shopping or spending
...amongst others
If you feel like you “know better” but can’t seem to stop, that’s often a sign the craving comes from a deeper, subconscious place. One that hypnosis and RTT can help access.
Do cravings ever go away completely?
It’s normal to still think about something occasionally, especially if it’s been a long-held habit. The difference is that, after hypnosis or RTT, cravings usually lose their urgency. Instead of feeling like a command, they become a passing thought. You can pause and choose. Over time, many people find those thoughts fade altogether.
The most common feedback? A sense of ease. Not resisting or battling, just freedom.
A new way forward
Cravings aren’t the enemy. They’re signals from your mind that once tried to help you. When you meet the underlying need in a healthier way, the craving naturally quietens.
Hypnosis and RTT offer gentle, effective ways to understand and rewire those patterns where they begin, in the subconscious. When change starts from within, it becomes not only possible, but natural.
If you’re curious about exploring what’s driving your cravings and finding a more empowering way to respond, working with a qualified hypnotherapist could be a supportive next step.